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01 ABOUT THE CAMPAIGN
Background
At Royal Life Saving, we believe every Australian should be able to enjoy a water way of life — regardless of age, experience or background. Being active in, on or around the water is one of the best ways to stay healthy, connected and confident throughout life. From swimming and aqua exercise to kayaking, walking by the water or simply enjoying time outdoors, aquatic recreation supports physical, mental and social wellbeing.
The Active Adults campaign encourages older Australians to remain active and continue enjoying the benefits of movement for life. Research from the Australian Sports Commission shows many older adults are not achieving recommended activity levels. At the same time, drowning risks for older Australians continue to rise, particularly for those aged 65 years and over. Staying active helps improve strength, balance and mobility, reducing the risk of falls near water and supporting safer participation in aquatic environments.
CAMPAIGN MESSAGE
Encouraging older Australians to participate in, and enjoy, a water way of life.
02 research data
Why this Campaign Matters
Research from Royal Life Savings National Drowning Reports
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Around 75% of adults aged 65+ are not meeting recommended activity levels.
Around 59% of adults aged 55–64 are not meeting recommended activity levels.
In the latest reporting year, 95 adults aged 65 years and over drowned in Australia.
Older adults now account for approximately one-third of all drowning deaths.
03 CALLS TO ACTION
Calls to Action
Check your Health
Check with your doctor if medical conditions may affect you in water.
Know Your Limits
Know your swimming ability and stay within your depth and comfort.
Look After your Friends
Stay with friends around water and keep an eye on each other.
Learn CPR
Learn CPR so you can respond quickly in an emergency.
04 DIGITAL RESOURCES
Digital Resource Kit
Download and use these free resources ito help promote within your community
