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01 ABOUT THE CAMPAIGN
Background
National Water Safety Day is an opportunity for Australians to pause, reflect, and take practical action to reduce drowning risk across our communities. It recognises that water safety is everyone’s responsibility — from families supervising children, to individuals making safer decisions around rivers, beaches, pools, lakes and inland waterways.
Through awareness, education and skill development, communities can create safer environments and stronger water confidence. Australia’s connection to water is part of our lifestyle, recreation and identity. Yet each year lives are lost in incidents that are often preventable. National Water Safety Day encourages people of all ages to refresh lifesaving skills, improve supervision practices, understand local hazards, and make simple choices that protect themselves and others around water.
CAMPAIGN MESSAGE
December 1 is to highlight the critical importance of water safety
02 research data
Why this Campaign Matters
Research from Royal Life Savings National Drowning Reports
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Around $1.7 billion annually is the estimated combined economic cost of fatal and non-fatal drowning in New South Wales.
Around $5.7 billion annually is the combined estimated economic cost of fatal and non-fatal drowning in Australia.
Around 500 people each year are hospitalised in Australia following a non-fatal drowning incident.
Around 323 Australians lose their lives to drowning each year.
03 CALLS TO ACTION
Calls to Action
Wear a Lifejacket
Wear a properly fitted lifejacket when boating, paddling or rock fishing.
Swim at Patrolled Beaches
Choose patrolled beaches and always swim between the red and yellow flags.
Learn CPR
Learn CPR so you can respond quickly in an emergency.
Provide Adult Supervision
Always provide constant, close, active adult supervision within arm’s reach around any water.
