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01 ABOUT THE CAMPAIGN
Background
Everyone Can Learn to Swim is a campaign targeting Multicultural Communities throughout NSW, ACT and TAS.
It is designed to promote the benefits and importance of Learning to Swim across all ages through a range of Multicultural Community Ambassadors and thier unique stories. The Campaign shares the stories of 6 members of the community and thier challenges and love for the water and how it has improved thier life.
The Campaign also has an extensive range of resources in language that helps individuals and families navigate thier way through the unfamiliar environments of Public Swimming Pools and what to ask for and expect.
These include:
First Lesson Expectations
Women Swimming Attire
Learning Expectation
Adult Learn to Swim
Children Learn to Swim
Local Adult or Multicultural specific programs
CAMPAIGN MESSAGE
Everyone Can Learn to Swim
02 research data
Why this Campaign Matters
Research from Royal Life Savings National Drowning Reports
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People born overseas account for around 34% of all drowning deaths in Australia.
Around 36% of drowning deaths in multicultural communities involve people who have lived in Australia for five years or less.
Approximately 29% of drowning deaths among overseas-born people occur at beaches.
Around 35% of coastal drowning deaths occur during swimming or wading.
03 CALLS TO ACTION
Calls to Action
Learn Survival Skills
Choose programs that teach survival and water safety skills, not just strokes.
Learn to Swim
Learning to swim is a lifesaving skill that builds confidence, safety and enjoyment in and around the water at every age.
