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01 ABOUT THE CAMPAIGN
Background
The Be Pool Safe campaign focuses on preventing drowning and near-drowning incidents among children aged 0–4 years, particularly in backyard swimming pools and portable or inflatable pools, where the majority of early-childhood drownings occur.
Tragically, children under five remain one of the highest-risk groups for drowning in Australia. Most of these incidents happen quickly, quietly, and close to home — often during short lapses in supervision, or when pool barriers, gates, or covers are missing, faulty, or not used correctly. Portable and inflatable pools add further risk, as they are often set up temporarily, left unattended, or not treated with the same safety controls as permanent pools.
The Be Pool Safe campaign encourages parents, carers and families to take simple but critical actions to keep young children safe around pools. These include maintaining effective pool fencing and self-closing gates, actively supervising children at all times, removing distractions, and ensuring portable pools are emptied, secured, or fenced when not in use.
CAMPAIGN MESSAGE
Protect your family by making your pool safe.
02 research data
Why this Campaign Matters
Research from Royal Life Savings National Drowning Reports
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Around 65% of drowning deaths in children aged 0–4 occur in swimming pools.
Ninety-two children aged 0–4 drowned in swimming pools over the past ten years.
More than half of all drowning deaths in children under five occur in home swimming pools.
Approximately 68% of all swimming pool drowning deaths occur in backyard pools.
03 CALLS TO ACTION
Calls to Action
Follow Pool Rules
Follow pool rules such as no running, no diving in shallow areas and obeying signage.
Learn CPR
Learn CPR so you can respond quickly in an emergency.
Empty Small Water Sources
Empty baths, buckets and portable pools immediately after use.
Remove Climbable Objects
Keep furniture, toys and other climbable items away from pool fences.
Maintain Pool Fencing
Check that pool fences and gates are secure, self-closing and self-latching at all times.
Provide Adult Supervision
Always provide constant, close, active adult supervision within arm’s reach around any water.
04 DIGITAL RESOURCES
Digital Resource Kit
Download and use these free resources ito help promote within your community
